CHANGE VS. INNOVATION: HOW TO UNLOCK CREATIVITY AND GROWTH

Across a range of keynote speeches, virtual presentations, and training workshops, we make no bones about it: Flexibility is the essence of futureproofing today, and – in an increasingly uncertain business world – rapidly becoming the ultimate source of competitive advantage. Follow these insights, and you’ll also come to a logical conclusion. Specifically, that as quickly as operating realities and best practices shift in the digital age, your capacity to quickly change and evolve as a business (and working professional, for that matter) is now increasingly critical to survival.

Ironically though, it bears noting: Like everyday people, companies are often hardwired to like comfortable and familiar solutions. Which means that despite a global pandemic, and ongoing economic upheaval, most remain reluctant or slow to adapt how they think or operate. Rather than rework their corporate playbook or strategies, countless firms are still looking for ways to get back to baseline, pre-pandemic-era business procedures. Unfortunately for those unwilling or unable to switch things up, the vast majority of these approaches have either become unsustainable at present or are increasingly coming under siege by new disruptions.

By way of contrast, you may note that those companies best poised to grow going forward are instead constantly reimaging the roadmap to success – and rethinking best practices. To successfully navigate disruption, they’re not only consistently brainstorming and testing new strategies and solutions for getting ahead. (Using the insights gained from these efforts to quickly course-correct or improve their business strategies in turn.) They’re also using them as a safeguard of sorts – a way to gently tap their toes in different directions to find firm ground before committing to any pathway forward. In effect, not only are they finding success by redesigning their businesses to be more easily pivotable. What’s more, they’re also capitalizing on forward-focused technology tools to stay better attuned to changing markets – and be more cost-effective and agile at responding in turn.