Articles and Videos

As the centerpiece presentation at any major conference, convention or corporate event, a keynote speech carries immense importance. Attendees have high expectations of finding value, insights and inspiration from this marquee speaker. But determining precisely what a keynote speaker should address is both an art...

For event organizers and marketers, measuring the success of an event is critical. Without clear metrics, it's impossible to justify budgets, optimize your approach, or demonstrate concrete value and ROI. But deciding which data points actually matter can be tricky. Use this multifaceted approach to...

For organizations that invest significant resources into hosting events, understanding and measuring the return on investment (ROI) is critical. Event ROI demonstrates the specific business value, revenue impact, and bottom-line returns that an event generates. Calculating this metric helps justify event budgets and optimize future...