As the best sales keynote speakers are fond of reminding audiences, the last year has brought on massive change in the retail and online sales spaces – change that we’re all still working to adapt to. What’s more, it also bears noting: Costs to acquire and retain customers (as well as fulfill orders) are growing, even as shoppers’ expectations are skyrocketing and clients are becoming increasingly well informed and digitally proficient, as industry experts like to remind me. Bearing this in mind, it pays to invest in high-tech solutions which can give you an edge. According to one sales keynote speaker and industry executive that I spoke with, the takeaway here is quite simple, in that from automated tools to analytics programs, high-tech and IoT solutions are becoming increasingly crucial to have in-hand for retail leaders looking to stay ahead of the curve.
Why? At a glance, the answers are quite simple. Allowing organizations to streamline operations, slash expenses, and better redeploy savings to focus on more quickly moving product out the door instead of simply managing inventory, such technologies empower market leaders to more rapidly deploy cutting-edge retail solutions. Moreover, capable of traveling everywhere that customers go – brick-and-mortar stores, online outlets, etc. – it also allows retail leaders to craft shopping experiences that are truly unique and different. Just a few examples include providing digital signage in stores that targets specific audiences, as well as individually-personalized deals, discounts, and brand promotions on their mobile devices when they drive nearby them. So, from both a marketing and customer acquisition standpoint, investing in technology makes goods sense.
Like sales keynote speakers and retail executives also remind: By letting you centralize operations and optimize customer outreach efforts, these sorts of cutting-edge and connected solutions can help you increase sales and market share. Just as importantly, they also provide a foundational network that lets you seamlessly connect every customer touchpoint across the shopping experience from mobile device to point of sale. Put them in place, and not only can you better equip yourself to change in time with changing markets, but also more effectively connect retail operations to revenue.