Like we often note in keynote speeches and virtual presentations, flexibility is the essence of future-proofing in an unpredictable world, with uncertainty now the only certainty in business. As today’s most successful businesses are increasingly becoming aware, the ability to remain agile and adaptable has also in many ways become the ultimate source of competitive advantage. In addition, it also pays to remember that as quickly as operating realities and best practices tend to shift in the digital age that your organization’s ability to constantly evolve its strategies and solutions as customer trends and situations on the ground change is becoming increasingly critical to growth and survival.
Ironically, though, companies – especially large, globalized organizations – are (by their very nature) designed to efficiently capitalize upon and extract maximum value from familiar operating formulas. Which means that ironically, despite a global pandemic, and sudden shifts in pricing or demand, most still haven not changed how they fundamentally think about fueling growth and innovation. Faced with changing operating conditions and growing financial pressure, they’re not striving to invest in tomorrow’s solutions or meaningfully embrace a host of new opportunities. They’re simply looking for ways to engineer solutions that can help get them out of today’s predicaments, or more efficiently do what they always do.
By contrast, companies that can be described as forward-thinking and future-fit are instead constantly reimagining the roadmap forward, pioneering new pathways to opportunity, and redesigning their businesses to compete on their ability to proactively anticipate and adapt to changing markets. Thankfully for firms in every space seeking to innovate and reinvent themselves, it bears noting. Technology can also provide a helpful tool for staying one step ahead of the curve, and unexpected developments. If you haven’t yet made a point to rethink your game plan, or how to make artificial intelligence, business automation, and workflow optimization work for you, now’s a fine time to begin taking a closer look at these concepts. The future of your business may depend on it.