19 Nov DISRUPTION KEYNOTE SPEAKER: PIVOTING BACK TO SUCCESS
As disruption keynote speakers, we often speak about topics like leadership, innovation, technology, and change management. But lately, we’re also being asked to talk about how organizations can bounce back and quickly pivot or turn around their current strategy or operations to find success. Trade secret: Learning how to future-proof yourself and be more resilient isn’t as hard as it seems though, and you don’t necessarily need disruption keynote speakers or management consultants to point out every step to success. Embrace the following ideas, gleaned from our latest market research, and you’ll already be a step ahead of the competition.
Topic: Corporate Strategy: How to Take on Larger Companies and Win
Scenario: Smaller businesses don’t compete with giant rivals by going head-to-head with these business titans – instead, they do it by learning to play in areas these organizations have ignored or have yet to heavily invest in, and do it by being more responsive, agile, and attuned to shifting audience tastes.
Insight: There are many simple ways – some as easy as changing the way you package, present, and market your solutions – to differentiate, establish value in customers’ eyes, and remain competitive in a crowded industry space. By learning to identify and capitalize underserved audiences, markets, and segments, you can also find success by spotting and serving gaps in the marketplace. In addition, many businesses are getting ahead by offering greater personalization and customization based on individuals’ needs, or by playing to smaller, more regional, or niche markets. In the end, as disruption keynote speakers love to remind audiences, you can win many battles by better understanding the shape of the business terrain and how to maneuver within it, or avoid going toe-to-toe with tough competitors by learning to dance more nimbly and effectively around them.
Topic: Get Clients to Pay Faster and More Frequently
Scenario: Cash flow is the lifeblood of a business – but business leaders often struggle to bring money in, or get clients who’ve gone AWOL or are delinquent to pay. There are ways to get around this.
Insight: You can structure deals with terms (e.g. up-front deposits, penalties on late payments, etc.) that protect you more effectively; offer clients incentives and deals to accelerate payments; make more payment options and opportunities available to partners (i.e. adding credit card payment support or installment-based plans); employ simple strategies to shake the cage (having a late payment letter suggesting legal action may be coming notarized for $5 and sent, handing overdue bills off to a collections agency for no money up-front, etc.); and more.