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Chief Marketing Officers (CMOs) are accelerating the adoption of artificial intelligence (AI) to transform strategy, creativity, and decision-making across the marketing function. What once was experimental is now central to how brands understand audiences, personalize experiences, and drive growth. AI isn’t just a tool—it’s become...

AEO vs. GEO: What do you need to know?For starters, as artificial intelligence redefines the digital world, keep in mind that search optimization has evolved past traditional keyword strategies. Two emerging paradigms—Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)—are transforming how content is discovered,...