Career cushioning is a proactive career strategy in which individuals prepare for potential job disruption while remaining employed. Rather than waiting for layoffs, burnout, or dissatisfaction to force a change, career cushioning involves building skills, networks, and opportunities in advance so that career transitions are...
Influencer marketing is no longer a peripheral tactic—it has become a central pillar of brand communication and commerce, and that trend shows no sign of slowing in 2026. As brands and creators navigate a more mature and competitive landscape, several key developments are defining the...
Agentic commerce is an emerging model of digital commerce in which autonomous or semi-autonomous software agents act on behalf of users to discover, evaluate, negotiate, and complete purchases. Instead of people manually browsing websites, comparing prices, and checking out, intelligent agents perform these tasks according...
Generation Alpha, typically defined as those born from around 2010 onward, is the first generation to grow up entirely in a world shaped by smartphones, AI, and always-on connectivity. As the children of Millennials and older Gen Z, Gen Alpha is already influencing household purchasing...
AEO vs. GEO: What do you need to know?For starters, as artificial intelligence redefines the digital world, keep in mind that search optimization has evolved past traditional keyword strategies. Two emerging paradigms—Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)—are transforming how content is discovered,...
Chief Marketing Officers (CMOs) are accelerating the adoption of artificial intelligence (AI) to transform strategy, creativity, and decision-making across the marketing function. What once was experimental is now central to how brands understand audiences, personalize experiences, and drive growth. AI isn’t just a tool—it’s become...
