Articles and Videos

B2B thought leadership has emerged as a cornerstone strategy for companies aiming to establish authority, credibility, and trust within their industry. It speaks to the practice positioning a company or its executives as experts in their field, offering valuable insights, innovative solutions, and strategic guidance...

A key opinion leader consultant is a solid asset to have on your team. In the realm of modern business and marketing, KOLs and influencers have an outsized impact on consumer behaviors, influencing trends, and impacting market dynamics. Therefore a top key opinion leader consultant...

A crypto KOL list helps companies on multiple fronts. After all, in the fast-paced world of cryptocurrency, Key Opinion Leaders wield significant influence over market trends, investor sentiment, and industry developments. A curated crypto KOL list, comprising prominent voices and influencers within the sector, serves...

Virtual media tours (VMTs) and satellite media tours (SMTs): Which should you choose? After all, as technology continues to reshape the media landscape, public relations professionals are adapting their strategies to reach audiences effectively. Two popular methods that have emerged are virtual media tours and...

PR pros wonder: What is a virtual media tour in public relations? The concept of a VMT has emerged as a transformative strategy to connect brands with journalists, influencers, and audiences across the globe. For those new to the space and curious about specifically what...

A virtual media tour connects brands with TV, radio and online outlets and audiences worldwide. It encompasses leveraging social networks, online services and digital solutions to facilitate interviews, product demonstrations, and promotional activities without the need for physical travel. The best virtual media tours not...