Generation Z, or those born between 1997 and 2012, are currently the youngest and largest consumer group. As the first generation to grow up in the digital age, they have unique purchasing behaviors that differ from previous generations. Wondering what makes them unique??? You came...
The world of applications is ever-changing, and as technology continues to evolve at an unprecedented rate, online, cloud, and mobile development will become increasingly dynamic and transformative. The future of software will notably be driven by advancements in number of different areas. Bearing this in...
Consumer behavior, the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences, is continually evolving. As we move further into the digital age, new technologies, shifting values, and global trends are remixing, reinventing, and re-defining the...
Generational and demographic changes have long been a driving force behind societal transformation. As the global population continues to grow and age, the landscape of generations and demographics will evolve, leading to new opportunities for growth and new potential chances for setbacks. For fun, we...
Government agencies play an essential role in shaping our society, from protecting public health and safety to managing natural resources and promoting economic growth. Looking ahead to tomorrow, their role and structure is likely to change. Noting this, we figured we thought we'd consider the...
Social networks have revolutionized the way that brands and businesses interact with their customers. Today, promoting products, services, and content through them is a growingly essential part of any effective digital marketing strategy. As we look to the future of social media marketing, several trends...
