Consumer behavior, the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences, is continually evolving. As we move further into the digital age, new technologies, shifting values, and global trends are remixing, reinventing, and re-defining the...
Generational and demographic changes have long been a driving force behind societal transformation. As the global population continues to grow and age, the landscape of generations and demographics will evolve, leading to new opportunities for growth and new potential chances for setbacks. For fun, we...
Government agencies play an essential role in shaping our society, from protecting public health and safety to managing natural resources and promoting economic growth. Looking ahead to tomorrow, their role and structure is likely to change. Noting this, we figured we thought we'd consider the...
Social networks have revolutionized the way that brands and businesses interact with their customers. Today, promoting products, services, and content through them is a growingly essential part of any effective digital marketing strategy. As we look to the future of social media marketing, several trends...
Advertising agencies are a marketing industry staple, helping businesses to reach and engage with their target audience and handle their marketing, PR, promotions, and customer outreach through a variety of channels - i.e. online, mobile, and social media. However, as technology continues to evolve and...
Design thinking - especially as relates to the field of technology, consumer electronics, and online cloud computing - has been a popular approach to problem-solving and innovation for a number of years now. Its human-centric approach to solving complex problems has been embraced by businesses...
