PR & marketing agency pros ask: Co-op media tours vs. satellite media tours (SMTs) - what’s the difference?The two distinct formats have gained significant traction: But while both share the common goal of amplifying brand visibility and reaching target audiences, they differ in several aspects....
Co-op media tours and SMTs (satellite tours) remain a marketing and advertising go-to and powerful and increasingly popular tool for businesses to reach their target audiences. Such collaborative promotional initiatives, which bring together multiple brands or companies under the co-op media tours banner, have proven...
Serving on a corporate board of directors is a significant responsibility requiring individuals to deftly balance several dualities. The most effective board members are those who can adroitly navigate these competing priorities and mindsets that often pull in opposite directions. The dualities that exemplify high-performing...
Why do companies hire outside directors? For publicly traded corporations and many large private companies, having an effective board of directors is crucial for upholding robust governance and oversight. Outside directors notwithstanding, while boards are traditionally comprised of internal executive leadership and potentially founders or...
An outside expert committee member and consultant can be a corporation or startup’s best friend. Consider: In many industries and organizations, major decisions, initiatives, or regulations can significantly impact various stakeholders beyond just internal teams. In these instances, convening an outside expert committee member consultant...
A business advisory board is a group of accomplished experts from diverse backgrounds who provide counsel and insights to an organization, though they don't have any official governing authority. For companies looking to gain an outside perspective and strategic guidance, forming a business advisory board...
