Corporate event hosts note that conferences, conventions and meetings are an important way for companies to build culture, make announcements, train employees, and more. As technology and social norms evolve, though? So too do the services and offerings of corporate event hosts. Below are myriad...
Packaging continues to evolve in creative ways balancing eco-progress and marketing with added informativeness, new tactile experiences and enhanced usability. Brands reach new heights of purpose-led engagement through sustainable innovations, eye-catching interactivity, augmented reality layers and miniaturized functionality.Sustainable Materials Transform UnboxingCompostable plant fibers, mushroom root,...
The movement of goods fuels global economies while competitive pressures and disruptions accelerate supply chain innovation across shipping and logistics. Major trends reflect an edge for resilience, sustainability and traceability through technology integration. Blockchain, IoT and AI Adoption Supply chain visibility improves with blockchain permanently recording transactions,...
Influencer marketing continues its upward momentum, on pace to be a $16 billion industry by 2027. As creators and brands become more intertwined, influencer strategies will evolve across 2024 and 2025 across dimensions like authenticity, community and commerce. Rise of Micro-Influencers Follower counts will decline in importance...
In an increasingly crowded digital landscape, quality content is more vital than ever for brands looking to engage audiences and drive growth. As we enter a new year (and look towards 2025), content marketing strategies will evolve across several fronts - from video and audio...
Data and analytics continue to be crucial strategic assets helping organizations across all industries make better decisions and outmaneuver the competition. As we move into 2024 and 2025, a rising number of myriad and multifaceted trends are shaping the future of the data and analytics...
