Articles and Videos

Content creator collaborations are now among the most effective ways for brand deals and partnerships to produce authentic media, reach new audiences, build credibility, and generate demand.But a successful program is much more than sending a creator a product and asking them to post about...

Today's Top 50 B2B influencer marketing agency platforms and services note that the field has evolved far past paying someone to publish a sponsored LinkedIn post.As of late, companies can partner with executives, consultants, analysts, founders, practitioners, creators, podcasters, newsletter writers, technical experts, and industry...

Top B2B influencer partnerships are a powerful way for companies to borrow trusted voices, reach niche professional audiences, and create credible content around products and ideas.But solid marketing isn't simply about finding someone with lots of followers and paying them to post.The best B2B influencer...

When you hire a B2B content creator, you'll find that it is different from booking influencer brand deals, partnerships and collaborations.The latter is primarily valuable because of who follows them. On the flip side, thinking about marketing campaigns and thought leadership, to hire a B2B...

To hire a B2B marketing influencer for brand deals, collaborations and partnerships can help your company reach decision-makers, build credibility, generate demand, and create content that feels more authentic than traditional advertising.But hire a B2B marketing influencer campaigns and marketing are different from consumer ventures. You...