Articles and Videos

August 18, 2026

Thought leadership research experts are professionals who help organizations develop, validate, interpret, and communicate original ideas that can establish authority around an important business, industry, technology, or societal issue.They can include:ConsultantsSpeakersMarket researchersIndustry analystsResearchersStrategistsSubject matter expertsAdvisorsAuthorsContent strategistsThe work sits at the intersection of research, expertise, strategy,...

August 18, 2026

A customer journey mapping consultant helps organizations understand the complete experience customers have with a company, product, service, or brand and identify opportunities to make that experience better.Rather than looking at individual interactions in isolation, a customer journey mapping consultant examines the entire sequence of...

August 18, 2026

A top customer journey expert, CX futurist keynote speaker and consultant helps organizations understand, map, analyze, and improve the complete experience that clients have with a company, product, service, or brand.The work isn't limited to service.A famous customer journey expert examines what happens before, during,...

August 18, 2026

Consumer and market insights are the knowledge and understanding organizations develop about their customers, markets, competitors, and the forces influencing buying behavior.They go past simply collecting data.The aim of consumer and market insights is to understand what people are doing, why they are doing it,...

August 18, 2026

A subject matter expert (SME) is a person with deep knowledge, experience, and specialized expertise in a particular field, industry, technology, discipline, or business problem.For events, conferences, executive meetings, board retreats, research projects, and corporate programs, the best subject matter experts can provide the knowledge...