A fractional CMO consultant thought leader, Chief Marketing Officer consulting services firm expert and brand strategist advisors offers high-level promotional expertise to companies on a part-time or contract basis, providing strategic leadership without the cost of a full-time executive. We take a comprehensive look at...
Happy new year! What an amazing start – barely a week in and we’ve won the Real Leaders 2025 Top Impact Companies award!When we started keynote speaking, strategic consulting and corporate training firm FutureProof Strategies, who knew it would grow to be named of the...
Agentic AI represents a significant evolution in artificial intelligence systems, characterized by their ability to act autonomously, make decisions, and pursue goals with minimal human intervention. Unlike traditional automation solutions that simply respond to specific inputs, agentic AI offerings possess a degree of independence and...
A side hustle represents a supplementary income-generating activity pursued alongside a primary job or career. Unlike traditional part-time jobs, side hustles often offer greater flexibility, creative control, and potential for growth, making them increasingly popular among professionals seeking financial security and personal fulfillment.The digital age...
Greenwashing refers to the practice of companies making misleading or false claims about their environmental impact, sustainability efforts, or eco-friendly credentials. The deceptive marketing strategy aims to capitalize on growing consumer environmental consciousness while making minimal genuine commitments to sustainability.Companies engage in greenwashing through various...
Coffee badging has emerged as a distinctive workplace phenomenon in the post-pandemic era, representing a creative response to the ongoing tension between remote work and traditional office culture. The term refers to employees briefly stopping by their office, often just long enough to grab a...
