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Data governance speaks to the set of practices, policies, and standards that ensure the proper management, quality, security, and compliance of data within an organization. It is the framework that establishes how data is collected, stored, accessed, and utilized across systems, aiming to ensure that...

Shadow AI refers to the use of artificial intelligence (AI) tools or systems within an organization without the knowledge, oversight, or approval of the IT department or management. The term is a subset of the broader concept of shadow IT, where employees use unauthorized devices,...

Data analytics refers to the process of examining raw data to uncover trends, patterns, and insights that can drive informed decision-making. In an era where information is abundant, the practice has crucial import in transforming the data into actionable knowledge. The work of data analytics...

Marketing automation speaks to the use of technology and software platforms to automate repetitive marketing tasks and workflows, enabling businesses to streamline outreach efforts, improve efficiency, and deliver personalized experiences to customers. It involves automating processes like email campaigns, social media posts, lead nurturing, and...

Deep learning is a subset of artificial intelligence (AI) and machine learning that focuses on using neural networks to model complex patterns and make decisions. Inspired by the structure and function of the human brain, deep learning utilizes layers of interconnected nodes, or neurons, to...