Articles and Videos

An Amazon influencer is a content creator who promotes products through a customized storefront on Amazon, earning commissions when their audience makes purchases. At odds with traditional affiliates who rely mainly on links, keep in mind that the field's most popular and best Amazon influencers...

A paid creator collaboration with a UGC content expert and celebrity influencer for a brand deal or partnership isn’t just a transaction… it’s a negotiation between two creative perspectives. Sponsoring companies come in with goals, messaging, and expectations. Then the celebrity paid creator collaboration expert...

Famous sponsored content creators walk a fine line as celebrity influencers, thought leaders and keynote speakers who work on brand deals and partnerships. On one side, there’s the company’s message; on the other, there’s the audience’s expectations. The challenge for consulting experts and celebrity sponsored...