Articles and Videos

In the fast-paced and ever-evolving world of business-to-business (B2B) marketing, companies are constantly seeking new and innovative ways to reach their target audiences and drive growth. One strategy that has gained significant traction in recent years is B2B influencer marketing. By leveraging the expertise and...

B2B tech influencers are shaping the conversation, driving trends, and providing critical insights to businesses seeking to stay ahead of the curve. But what do they do exactly? We take a closer look here.Unlike traditional providers, who focus on consumer products, B2B tech influencers are...

Sales speakers have their work cut out for them lately. Think about the rise of eCommerce, online shopping and AI, to name just a few of many trends (more below) changing their work’s nature.Increased Emphasis on Data-Driven Sales: With the abundance of data available, the...

Food and beverage speakers cite changing consumer preferences, technological advancements, and environmental concerns as big drivers of evolution in the business. It makes sense to discuss some of the trends they’re currently tracking.Plant-Based and Alternative Proteins: The demand for plant-based and alternative protein sources, food...