Articles and Videos

A brand ambassador for hire for partnerships and deals is a professional spokesperson or representative contracted by a company to promote its products, services, or overall corporate identity. As opposed to traditional employees or long-term internal advocates, brand ambassador for hire partners are typically retained...

Brand deals for influencers are partnerships between content creators, thought leaders and keynote speakers and companies in which the SME or KOL promotes a product, service, or campaign in exchange for compensation. And of course brand deals for influencers have become a central part of...

Top deceptive patterns thought leaders, expert witness testimony consultants and consulting keynote speakers focus on identifying, analyzing, and ultimately remaking the ways digital products influence user behavior. Work is both investigative and prescriptive, with the best deceptive patterns thought leaders combining research, design critique, policy...

Platform business thought leaders, expert witness testimony consultants and keynote speakers focus on how digital platforms create value by connecting different groups—typically users, providers, and partners—and how those ecosystems scale, compete, and govern themselves over time. Consulting by the best platform business thought leaders blends...

Dark patterns thought leaders, consultants, expert witnesses and keynote speakers concentrate on how digital products are designed to influence—or sometimes manipulate—user behavior. Their work sits at the intersection of UX design, behavioral psychology, ethics, and regulation, with the best dark patterns thought leaders looking at...

Family office thought leaders and keynote speakers focus on how wealthy families manage, preserve, and transfer capital across generations. Their perspective goes well past investing—SMEs, KOLs and consulting experts who rank among the best family office thought leaders look at governance, legacy, risk, and the...