We're humbled and honored to reveal that new book The Shape of the Future recently hit #1 on the Amazon bestseller charts!Thanks to you, our fans - whom we can't thank enough! - we've also expanded past the Business Planning and Forecasting roster to also...
Affinity marketing is a strategy in which businesses partner with organizations, groups, or communities that share common interests, values, or identities with a target audience. The aim is to build trust and strengthen customer relationships by connecting products or services with communities people already feel...
In today’s competitive job market, companies often promote workplace perks to attract and retain talent. Free lunches, wellness stipends, remote flexibility, and unlimited vacation policies are frequently highlighted in job advertisements. However, alongside these benefits, a growing workplace trend known as anti-perks has emerged. Anti-perks...
Contextual marketing is a strategy that delivers personalized content, advertisements, or messages to consumers based on their current behavior, interests, location, preferences, or online activity. Instead of showing the same marketing message to everyone, businesses use contextual marketing to create more relevant and timely customer...
Shadow AI refers to the unauthorized or unofficial use of artificial intelligence tools within an organization without approval from a company’s IT, security, or compliance departments. As AI platforms become more accessible and powerful, employees are increasingly using them independently to improve productivity, automate tasks,...
Boomerang employees are workers who leave a company and later return to work for the same employer after spending time elsewhere. Once viewed negatively by some organizations, rehiring former employees has become increasingly common in today’s evolving job market. Businesses now recognize that returning employees...
