Omnichannel generally describes an integrated, seamless shopping experience for customers across both digital and physical retail channels. Whereas multichannel retail simply means interacting on various channels, omnichannel strategically aligns and blends those channels to optimize convenience, brand consistency and sales at every touchpoint.The omnichannel approach...
AI agents are software programs powered by artificial intelligence algorithms that perceive environments and take autonomous goal-directed actions to perform tasks, handle queries, or facilitate services and transactions on behalf of users or businesses.Unlike static digital tools, AI agents exhibit dynamic intelligence. Using machine and...
Affinity marketing point towards a targeted marketing strategy that identifies and caters to specific groups united around shared interests, causes, affiliations, demographics, events and more. Also known as partnership marketing, affinity marketing aims to forge alliances with organizations to promote products, services and initiatives to...
Performance marketing suggests a targeted digital advertising strategy focused solely on metrics and demonstrable returns from marketing campaigns and activities. The approach emphasizes direct response marketing designed to provide measurable, trackable and attributable results.Unlike brand-building marketing, performance marketing spotlights driving and optimizing specific actions that...
Marketing automation hints at software platforms and technologies designed to streamline, automate, and optimize repetitive marketing tasks and workflows. The primary thrust is to save human marketers’ time while boosting operational efficiency and driving more effective campaigns overall.In practice, marketing automation handles tedious or time-consuming...
Immersive technology touches on advanced systems that create perceptual simulations which convincingly immerse users in digitally-enhanced surroundings, interactions and narratives. More colloquially, immersive tech aims to make you feel like you’ve stepped inside a computer-generated experience that seems authentic by fully encompassing your senses.Immersive experiences...
Hyperlocal typically describes a very narrow and geographically defined community or market. Typically, the term hyperlocal applies to online news, goods, services and events centered around a specific city neighborhood or small town area.The premise of hyperlocal is ultra-targeted concentration on the needs, interests and...
Gamification is the application of typical elements of game design and game principles in non-game contexts. It entails using game mechanics like point-scoring, challenges, rules, rewards and player competition to motivate target behaviors in environments unrelated to games, like schools, offices, stores and more.Effective gamification...
Content management is the process of creating, editing, organizing and publishing digital content across platforms. It involves managing the content lifecycle from ideation to final distribution using a CMS or content management system.A content management system is technology that enables users to develop, manage and...
Supply chain management (SCM) hints at the coordination of a network of interconnected businesses involved in the provision of product and service packages for end consumers. Essentially, supply chain management involves monitoring and managing flows between suppliers, manufacturers, distributors, retailers and consumers to maximize overall...
