ASK AN ADVERTISERS KEYNOTE SPEAKER & FUTURIST: WHAT’S THE FUTURE OF ADVERTISING?

The future of advertising is evolving, and advertisers keynote speakers and marketing futurists aren’t lacking for new avenues of research to pursuing and presenting on. Case in point…

• Emerging media and trends – New digital platforms, social media channels, technologies, etc. that advertisers should leverage to effectively reach consumers. The best advertisers keynote speakers provide analysis on shifting consumer behaviors and media consumption.
• Data and analytics – How data, metrics and analytics should inform ad strategy, targeting, personalization and optimization. Advisors address big data, attribution modeling, ROI, etc.
• Mobile and omnichannel advertising – Strategies for effectively engaging audiences across devices and platforms. Topics that advertisers keynote speakers touch on would be app ads, messaging, mobile video, connected TVs, etc.
• Privacy and advertising regulations – Navigating an increasingly strict regulatory environment around consumer data, privacy protections, transparency, etc.
• Brand safety and ethics – Best practices for compliant, ethical advertising amid fake news, offensive content, data breaches, etc. Discussion of brand reputation and trust.
• Creativity and storytelling – The continued importance of compelling narratives, storytelling and innovative campaigns in a metrics-driven era according to advertisers keynote speakers.
• Automation and AI – How advertisers can leverage technology like automated ad buying, AI-powered creative, predictive analytics, etc. to improve campaigns.
• Changing media landscape – Assessing opportunities with evolving social platforms, streaming services, gaming, e-commerce sites, etc.
• Strategies for different formats – Talks by advertisers keynote speakers touch on video, native, influencer and podcast advertising, plus connected TV, DOOH, etc.
• Measuring success – Guidance on setting and evaluating campaign KPIs, including both hard metrics like sales and soft metrics like brand awareness.

However you look at it, advertisers keynote speakers give audiences tools to understand and adapt to an industry seeing rapid transformation.