B2B spokespersons, business-to-business influencers and keynote speakers help companies that don’t sell directly to consumers but rather provide products and services to other firms. If there’s a need for a large marketing push or big product launch during the fiscal year, B2B spokespersons and keynote speakers step up to the mic to talk about driving transformation and strategic priorities across industries.

1. Digital Transformation and Emerging Technologies

Rapidly evolving technologies like artificial intelligence, Internet of Things (IoT), 5G, blockchain, augmented/virtual reality and more are disrupting business models and processes. Keynotes explore how companies can leverage these innovations to drive efficiencies, enhance offerings, unlock new revenue streams and future-proof their organizations.

2. Data-Driven Insights and Decision Making
In today’s landscape, enterprises able to transform raw data into actionable insights will gain a significant competitive advantage. Presenters like B2B spokespersons share strategies and use cases around advanced business analytics, data visualization, predictive/prescriptive modeling, and building modern data platforms and data meshes.

3. Optimizing the Customer Experience (CX)
In B2B contexts, the customer experience encompasses the entire buyer’s journey from initial engagement through purchasing, implementation and support. Sessions emphasize CX best practices like journey mapping, self-service portals, customer success programs, personalized marketing/sales interactions and leveraging voice of the customer data.

4. Industry 4.0 and Intelligent Automation
The Fourth Industrial Revolution, or Industry 4.0, is driving the adoption of smart manufacturing through technologies like collaborative robotics, industrial IoT, 3D printing, digital twins and machine learning-powered process automation. B2B spokespersons experts highlight real-world examples of deploying these capabilities for operational excellence.

5. Environmental and Social Governance (ESG)
There’s growing pressure for B2B companies to prioritize environmental sustainability, ethical practices, diversity/inclusion, community impact and other ESG issues. Speakers articulate how robust ESG programs create long-term value while addressing increasing regulatory and investor scrutiny in this area.

While specific focus areas may differ based on particular industries, B2B spokespersons today emphasize how organizations can leverage digital innovations, data-driven decision-making, optimized customer experiences, manufacturing/automation technologies, and socially responsible governance to drive their business forward in an era of rapid transformation.