BACK TO SCHOOL SATELLITE MEDIA TOURS: SMT CELEBRITY HOST FOR TV & RADIO

18 Jul BACK TO SCHOOL SATELLITE MEDIA TOURS: SMT CELEBRITY HOST FOR TV & RADIO

Posted at 08:50h in Uncategorized by

A back to school satellite media tour (SMT) is a coordinated public relations campaign that allows brands to reach a wide national audience through local TV and radio news segments. It typically features an expert spokesperson—generally a lifestyle journalist, parenting expert, or influencer—who in back to school satellite media tours shares top products, tips, and trends to help families prepare for the new school year. These segments are pre-booked with multiple media outlets and filmed in a single location, then broadcast to various markets across the country.

The point of a top back to school satellite media tour is to drive brand awareness and product visibility at a time when parents, students, and educators are actively making purchasing decisions. The format is trusted and engaging, offering informative, upbeat content that viewers rely on for guidance. Brands benefit from third-party endorsement, while audiences receive useful advice.

50 Types of Products Commonly Featured in Back-to-School SMTs:

  1. Backpacks

  2. Lunchboxes

  3. School supplies

  4. Notebooks & planners

  5. Pens & pencils

  6. Tablets & laptops

  7. Printers

  8. Educational software

  9. Kids’ vitamins

  10. Healthy snacks

  11. Water bottles

  12. Athletic shoes

  13. School uniforms

  14. Fall clothing

  15. Light jackets

  16. Blue-light glasses

  17. Alarm clocks

  18. Desks & study chairs

  19. Dorm room decor

  20. Tech accessories

  21. Headphones

  22. Internet security tools

  23. Meal prep kits

  24. Microwaves

  25. Air purifiers

  26. Hand sanitizers

  27. Face masks

  28. School safety tools

  29. Binders & folders

  30. Graphing calculators

  31. Whiteboards

  32. Storage containers

  33. Energy drinks (teen-friendly)

  34. Flash drives

  35. Smartwatches

  36. Budgeting apps

  37. Book subscriptions

  38. Language learning apps

  39. Online tutoring services

  40. School fundraising platforms

  41. Insurance for devices

  42. Back-to-school fashion

  43. Deodorants & grooming products

  44. Back-to-college gift cards

  45. Transportation apps

  46. Fitness trackers

  47. Meal planning apps

  48. Allergy-friendly foods

  49. Writing apps

  50. Family scheduling tools

A well-executed back to school satellite media tour positions brands in front of millions, precisely when shoppers are looking for trusted solutions.