18 Jan LOOKING GOOD! HOW THE TOP FUTURE BEAUTY TRENDS PRODUCTS WILL REINVENT RETAIL
Seeing how technology and innovation are constantly advancing in the beauty industry, new trends promise to shape product development and consumer routines over the next two years. From personalized customization to sustainable formulations, futurist keynote speakers anticipate the following 2024 and 2025 breakthroughs on the horizon.
AI Powered Personalization Takes Off
Thanks to machine learning analysis of variables like skin types, tones, elasticity and lifestyle factors, trends experts expect mass customization of cosmetic, hair and skincare products tailored to individual needs accelerating. Companies like Prose offer custom shampoos while startups like Atolla Skin promise proprietary serums formulated from over 43 active ingredients to optimize results. Come 2025, bespoke beauty promises to become the norm, not a luxury.
Wearable Sensors Guide Routines
Ultra-thin skin sensors from companies like L’Oreal aim to measure hydration, UV exposure, pigmentation and other biomarkers for personalized product recommendations via apps in 2024. Consulting experts, including many futurologists and futurist speakers, believe that scanning wands analyzing hair may also gain adoption, helping consumers select regimes aligning perfectly to their strands. Diagnostic tools promise to take the guesswork out of beauty routines.
Upcycled Ingredients Gain Appeal
Driven by eco-conscious consumers, upcycled materials from food industry waste like fruit peels, coconut shells, coffee grounds and fungi fibers seem poised to replace synthetics across packaging, coloring agents, scrub beads, etc. Industry leaders cite both innovation potential and sustainability benefits throughout production cycles as plant-derived components gain prominence through 2025 – especially appealing to Gen Z and millennials.
Auto-Replenishment Offers Convenience
Remembering to re-order favorite cosmetic products proves a hassle. Trend consulting pros foresee subscriptions leveraging internet of things sensors to detect when supplies of skin serums, make up, shampoo or hair color run low automatically triggering replenishment shipments. It promises exceptional convenience, while allowing companies helpful visibility for predictive inventory and production planning.
Augmented Reality Transforms Shopping
And while already gaining traction, keynote speakers and consulting futurists widely agree that augmented reality will profoundly transform every phase of beauty commerce from product trial to application tutorials. Come the time we hit 2025, the potential for virtual try-on tech promises shoppers can digitally visualize products on their skin, hair and faces prior to purchase – reducing return rates and powering exponential ecommerce growth through hyper-realistic visualization during sheltered-in-place periods.