29 Jul PILLOW TALK: CONVERSATIONS WITH A BEDDING FUTURIST AND KEYNOTE SPEAKER
Corner your favorite bedding futurist or keynote speaker and ask them what’s coming next for the field and you may get an unexpectedly diverse array of answers. We can’t say as we’d be surprised given how many new trends, innovations, and disruptions are rocking the sector. Of course, you may not be familiar with all the changes happening here. So let’s us dutiful bedding futurists take you on a tour of what’s going down in the industry as of late…
Some of the major trends and innovations happening in the bedding industry include:
- Smart beds – Beds with biometric tracking, sleep monitoring, and adjustable surfaces powered by apps and AI to optimize sleep. Think Sleep Number 360 Smart Bed, Eight Sleep Pod.
- Customization – More brands offering customizable mattresses where consumers can choose firmness, materials, sizes, etc. Allows for personalization according to bedding futurists and keynote speakers.
- Cooling technology – Mattress materials and covers designed to dissipate heat for a cooler sleep surface. Responds to consumer demand for temperature regulation.
- Hybrid mattresses – Combining foam and innersprings in one mattress for pressure relief and support. Provides balance of benefits.
- Eco-friendly materials – Mattresses featuring recycled, organic, and natural materials. Responds to consumer demand for sustainability.
- Mattresses-in-a-box – Compressed mattresses shipped to door allowing online ordering and hassle-free setup – a favorite of bedding futurists. Made by brands like Nectar, Tuft & Needle, Casper and so on.
- Adjustable bases – More feature-rich adjustable foundations that can elevate head and foot and have massage, USB ports and lighting.
- Personalized physical stores – Reimagined retail stores using tech to create customized experiences for shoppers. Example: Casper Sleep Shops.
- Subscription models – Options to rent/subscribe to mattresses for temporary use or tryouts before buying. Allows testing before commitment.
Like bedding futurists or keynote speakers note, top trends involve technology integration, customization, innovative materials and retail models that prioritize consumer preferences, convenience and wellness.
