BOOK SATELLITE MEDIA TOURS: HOW SMT COMPANIES WORK & TOP VENDORS

To book satellite media tours with SMT companies and vendors can be a highly effective way to promote your brand, product, or message to multiple TV stations and media outlets simultaneously. But marketing firms, ad agencies and PR teams don’t always know where to get started and how to pick a leading provider. We offer  a guide on how to successfully book satellite media tours to maximize your media exposure.

What is a Satellite Media Tour?

A satellite media tour is a live or recorded series of interviews with a spokesperson or expert that is broadcast to multiple local TV stations via satellite. It allows you to reach a broad audience quickly without having to travel to each location.

Step 1: Define Your Objective

Before you book satellite media tours, clarify your goals. Are you launching a new product on the SMT, sharing expert commentary, or promoting an event? Your objective will determine the messaging, the spokesperson, and the target media outlets.

Step 2: Identify Your Spokesperson

Choose a confident, media-trained spokesperson as you book satellite media tours who can deliver your message clearly and engagingly. It’s typically someone who has expertise related to your topic and can handle live interviews well.

Step 3: Hire a Satellite Media Tour Booking Service

Most companies don’t book satellite media tours and time themselves due to the technical and logistical complexity. Instead, they work with specialized PR firms or SMT booking agencies that have the industry contacts and satellite infrastructure to manage the process. The agencies coordinate the satellite time, schedule interviews with local stations, and provide technical support.

Step 4: Plan Your Schedule

An SMT usually runs over one or two days with back-to-back interviews scheduled every 10 to 15 minutes. Work with your booking agency to choose the best time slots based on your target markets and the availability of media outlets.

Step 5: Prepare Your Materials

As you book satellite media tours, create major talking points, media kits, and any visuals needed for the interviews. The spokesperson should rehearse answers to potential questions and practice concise, compelling responses.

Step 6: Conduct the Tour

On the day of the tour, ensure the spokesperson is ready and connected with the satellite feed. The booking agency will handle the technical side, connecting each TV station to the interview via satellite.

Step 7: Follow Up

After the SMT, review the coverage, share clips on your channels, and send thank-you notes to participating stations to build ongoing media relationships.

To book satellite media tours may seem daunting at first, but with clear objectives and the right partners, it can be an invaluable tool for spreading your message widely and effectively.