26 Aug WHAT DO CHIEF PRODUCT OFFICER KEYNOTE SPEAKERS TALK ABOUT?
Curious to hear where chief product officer (CPO) keynote speakers are investing time lately, we asked several which areas of discussion are on the rise:
- Product strategy – Developing product vision and roadmaps, managing portfolios, and pivoting to new product opportunities and business models in dynamic markets.
- User research – Utilizing techniques as chief product officer keynote speakers like design ethnography, usability testing, and analytics to gain customer insights that drive product development.
- Design thinking – Applying design thinking and human-centered design approaches to create intuitive, user-friendly product experiences.
- Product development – Implementing agile and lean methodologies to rapidly iterate, experiment and deliver innovative products to market.
- Product marketing – Crafting branding, positioning, packaging, pricing models and go-to-market strategies that chief product officer keynote speakers suggest to successfully launch and market products.
- Digital transformation – Leveraging digital technologies like AI, AR, IoT and big data to enhance products and better engage tech-savvy consumers.
- Product-led growth – Making products themselves the key vehicle for acquiring and retaining users, driving virality and reducing churn.
- Cross-functional collaboration – Fostering alignment as chief product officer keynote speakers between product, engineering, design, marketing and sales teams throughout the product lifecycle.
- Scaling products – Expanding products to new markets, customer segments and geographies through customized variations, partnerships and operational excellence.
- Leadership skills – Developing influence, strategic thinking, storytelling, prioritization and team building capabilities to lead dynamic product teams.
- Product culture – Cultivating an organizational culture that chief product officer keynote speakers hope will become obsessed with understanding users, embracing iteration and simplifying complex products.
Tapping into strategic, technical and leadership skills to build great products that solve customer needs seems to be a major core focus area among chief product officer keynote speakers today.