23 Jan JUST LIKE NEW! TOP CLEANING PRODUCTS TRENDS TAKING THE CPG MARKET BY STORM
With consumers taking a more scrutinizing eye toward home cleaning supplies, favoring products aligned with health, sustainability and simplicity, brands and retailers entering 2024 reorient around a quartet of rising trends.
Transparency Through Clean Label Ingredients
Driven by consumer wariness regarding long-term chemical safety, demand swells for plant and mineral-based cleaners listing all ingredients clearly on packaging prior to 2025. Major retailers commit quantified shelf space minimums toward verified clean-label products also declaring sustainability sourcing and production practices. Established brands follow the lead of disruptive startups focusing on simplicity, efficacy, and transparency.
Growth in Modular Concentrate Subscription Models
The success of innovations like Blueland point to a wider market emergence of customizable concentrate kits enabling consumers to mix their own specialized cleaners. Durable bottles are refilled from minimal single-use packets tailored to usage frequency and purpose. Mainstream brands subscribing biodegradable concentrates positioned as eco-friendly, affordable and reducing waste achieve mass-market reach within 24 months.
Viral Rise of Multipurpose Cleaning Tools
Leveraging social media alongside traditional promotions, versatile electric cleaning tools like lightweight spray mops, rechargeable spin scrubbers, and wall-mount vacuum units promise 30-second area touch-ups. Keeping disposable pads and batteries minimal, their portability and efficacy for spills on various surfaces makes them viral sensations – appearing in over 65% of US households earning above median income.
Pervasive Enabling of Smart Surface Technologies
While still emergent, programmable nano-textiles and surface coatings that repel residues autonomously following light or kinetic activation will reach mass market price-permissibility and manufacturing scale to hit store shelves in force by 2025. Partnerships with appliance makers also pave the way for grid coordinated self-cleaning through surfaces energized during off-peak hours.
Rising to meet consumer demands for safer ingredients, lower waste and effortless upkeep, cleaning products rapidly evolve through integrated innovations that promise to make the essential more ethical for homes, communities and the planet.