02 Nov CLIENT ADVISORY BOARD KEYNOTE SPEAKER AND FUTURIST PRESENTERS
Client advisory board keynote speakers and futurists consultants have their work cut out of them these days, giving growing demand for their services. It may help to note that the practice speaks to working with groups of key clients that provide feedback and advice to a company on its products, services, strategies etc. Top items to be aware of then it comes to the work that client advisory board speakers perform:
- Membership: Boards consist of 8-12 carefully selected clients who are influential, engaged and represent different market segments. These are typically long-term clients that a company has good relationships with.
- Purpose: Per client advisory board speakers, the purpose is to get direct client feedback, insights and validation on things like new product ideas, marketing approaches, service enhancements, industry trends etc. Doing so helps the company make more informed decisions.
- Structure: Boards typically meet 2-4 times a year either in person or virtually. Meetings featuring the best client advisory board speakers generally have an agenda and facilitated discussions led by company executives.
- Outcomes: The goal is to gather insights that will help the company better understand customer needs, fine-tune strategies, accelerate growth, gain advocacy etc. Feedback may lead to new product features, service changes, smarter marketing etc.
- Incentives: Companies often provide incentives like paid travel, gifts or perks to motivate participation, invite client advisory board speakers to the program, and (on top of it) also thank members for their time and expertise.
- NDA: Members are often required to sign a non-disclosure agreement to protect confidential information.
Put the pieces of the puzzle together, and it becomes clear from client advisory board speakers and the work that they’re asked to do that it involves working with strategic councils of key clients that guide decisions and provide insider perspectives to help companies refine their business strategies and operations. Overall, advisory groups here tend to function and act as an important sounding board.