09 Aug TOP CONSUMER PACKAGED GOODS KEYNOTE SPEAKER: FUTURE TRENDS AND INNOVATIONS TO KEEP TABS ON
Turn to a top consumer packaged goods keynote speaker and futurist for advice, and you’d get a mouthful on future trends and innovations to keep an eye upon. A massive amount of disruption is occurring in the wake of new technology trends and workforce advancements, after all. Speaking as a leading consumer packaged goods keynote speaker, I thought we might briefly walk through several developing future trends that leading CPG keynote speakers predict are on the rise…
- Personalization – More customized and tailored products, marketing, and experiences for individual consumers.
- Direct-to-consumer – CPG brands selling more products directly to consumers online, reducing retail intermediaries.
- Micro-targeting – Leveraging data and AI to finely segment consumers and specialize product offerings, according to your average consumer packaged goods keynote speaker.
- Sustainability – Continued focus on eco-friendly practices, ethical sourcing, transparency, and social responsibility.
- Premiumization – Rising demand for premium, high-quality, consciously-made products.
- Artisanal/local – Interest in locally-made, small-batch, and handcrafted goods.
- Healthier ingredients – Using more natural, organic, nutritious ingredients and emphasizing dietary benefits, as a leading consumer packaged goods keynote speaker might tell you.
- Transparency – Cleaner, simpler labeling and increased information about product origins, business practices, etc.
- Automation technology – Using AI, robotics, and automation to boost efficiency in manufacturing and supply chains.
- Predictive analytics – Better leveraging consumer insights and purchasing data to predict trends and demand.
- Mobile integration – Integrating mobile apps, digital assistants, and other mobile capabilities into products and experiences, per today’s best consumer packaged goods keynote speakers.
- Subscriptions – Subscription models that enable routine delivery of frequently used CPG products.
- Experiential marketing – CPG brands creating immersive, sensory, and engaging experiences to market products.
As a consumer packaged goods keynote speaker, I’d say that the best CPG keynotes analyze these trends and provide actionable advice on how brands should prepare for and capitalize on them.