03 Oct ASK A CONVENTION KEYNOTE SPEAKER: WHAT’S TRENDING IN THE WORLD OF EVENTS AND CONFERENCES?
Where do convention keynote speakers typically plug in from a meeting or event planner’s perspective? And what types of roles can thought leaders help play in driving audience engagement and interest (not to mention attendance as well)? As working convention keynote speakers ourselves, we thought we might review general sorts of assignments that we’re given here.
- Review background on the convention, its theme, goals, and audience demographics. It helps shape the tone and content of their presentation.
- Work with planners as convention keynote speakers to identify the main topics and ideas their keynote should focus on based on the convention’s purpose.
- Research the industry, organization, products, initiatives or issues related to their speech. Effective keynotes are tailored for the specific event.
- Prepare their keynote presentation – craft the narrative, design impactful slides, and polish delivery. The best convention keynote speakers blend education and impact with substantive ideas.
- Attend a pre-convention briefing with planners to get aligned on schedules, logistics, equipment needs and protocol. Doing so ensures smooth coordinating.
- Arrive early at the venue to rehearse on stage as convention keynote speakers and get comfortable with the environment and technical aspects like teleprompters.
- Meet with key organizational leaders or sponsors ahead of their keynote for quick introductions.
- Be available for a practice Q&A or interview to help promote their convention keynote speaker session in advance.
- Interact informally with attendees throughout the convention to connect beyond their speech. Photos and small talk build rapport.
- Adapt their content in the moment based on the “read” of the room. Customizing for audiences strengthens impact.
- Stick around after for informal meet-and-greets, autographs or follow-up sessions. Audiences appreciate convention keynote speakers’ accessibility.
The most effective presenters here balance preparation with adaptability and align closely to the event’s purpose and audience.