EXPLORING THE LATEST IN CORPORATE EVENT HOST TRENDS AND MEETING TECHNOLOGY

Corporate event hosts note that conferences, conventions and meetings are an important way for companies to build culture, make announcements, train employees, and more. As technology and social norms evolve, though? So too do the services and offerings of corporate event hosts. Below are myriad top trends shaping the business as we speak – many of which are only sure to play a bigger part in 2024 and 2025 gatherings.

Experiential Events

Rather than just listening to speakers, attendees increasingly expect official get-togehters to be interactive and hands-on. Corporate event hosts are designing more “experiential” meetings and conferences, with immersive activities, technology demonstrations, charity team building, and celebrations. The goal is to create meaningful shared experiences and emotional connections. Plan to see more augmented and virtual reality, interactive exhibits, and purpose-driven activities.

Hybrid Events

Hybrid events blend virtual and in-person experiences for remote and on-site attendees. Many companies realized the convenience and cost savings of virtual events during the pandemic. Now corporate event hosts have got technology and production down to a science – allowing remote attendees to stream speeches, join virtual breakout sessions, network with on-site participants, and more. Hybrid provides the community of in-person with the inclusivity of virtual.

Wellness

Workplace wellness is influencing the corporate event experience. MCs and keynote speakers are designing more wellness amenities into conferences and meetings – guided stretch breaks, meditation sessions, healthy meals, ergonomic furnishings, and opportunities for movement. The goal is helping attendees maintain mental and physical health while traveling for business. Count on more wellness components infused into program agendas going forward.

Local, Authentic Venues

Cookie-cutter hotel ballrooms are out. Trendy urban venues with local character are in. Event hosts suggest hip warehouse lofts, brick-and-beam factories, revived historical sites, and more for corporate programs, trade shows, and galas. The setting choices reflect a company’s brand personality. It gives attendees a sense of place, escapes “sameness”, and offers immersive design elements not found in traditional venues.

Data-Driven Design

Corporate event hosts use data and predictive analytics to inform every aspect of their programs – optimizing attendee engagement, sponsor ROI, venue selection, agendas, and more. As the events industry matures, Big Data helps hosts move beyond gut feel to intentional, research-based decisions. Expect more personalized, meaningful attendee experiences as a result.