BOOKING EVENT KEYNOTES: WHAT DO CORPORATE SPEAKERS BUREAUS DO?

A corporate speakers bureau is an agency that represents professional speakers and connects them with companies and organizations to deliver speeches, training seminars, and other presentations. The main thrust of a talent agency that offers keynote public guest presenters is to maintain a roster of expert speakers on a wide range of topics and industries and match them to client needs as a corporate speakers bureau for events, conferences, and meetings.

Of course, capabilities and functions aren’t necessarily obvious at a glance. As a bit of background, just a number of the main services provided by talent agents include:

• Speaker Research and Recruitment: The corporate speakers bureau sources and vets thought leaders with expertise in subject areas that are in demand from their company clients. That allows them to maintain a diverse roster.
• Event Programming: The talent agency helps companies identify speakers and presentation topics that will resonate best with the audience and meet the goals of the event. It includes securing speakers, negotiating fees, and handling contracts.
• Logistics Management: The corporate speakers bureau handles all event logistics for the speakers they represent, including travel, accommodations, A/V needs, and on-site coordination which removes administrative burdens from the client.
• Marketing and Promotion: Bureaus have dedicated PR teams that promote their speakers through marketing content, social media, and advertising. It raises the speaker’s profile.
• Client Advisory: The best corporate speakers bureaus use their experience and insight to advise clients on the best speakers and presentations to meet event goals and budgets.

Top talent agencies have access to thought leaders, celebrities, subject matter experts, and bestselling business authors. Leading corporate speakers bureau firms represent CEOs, athletes, political figures, doctors, astronauts, coaches and more. Leading agencies include organizations like the Harry Walker Agency, Leading Authorities, and the Washington Speakers Bureau.

Put simply – a corporate speakers bureau is a intermediary between expert presenters and corporate event planners. Agent access, experience and services simplify the process for businesses to identify, book and manage speaking talent for company events, training or speaking engagements.