MOBILE, SOCIAL AND ONLINE SHOPPING: TOP eCOMMERCE TRENDS ARE REMAKING THE FACE OF RETAIL

MOBILE, SOCIAL AND ONLINE SHOPPING: TOP eCOMMERCE TRENDS ARE REMAKING THE FACE OF RETAIL

From online to mobile and social shopping, eCommerce continues gaining tremendous momentum, with innovations in technology and logistics reshaping shopping habits. Stepping forward into 2024 and 2025, industry experts and keynote speakers (like other futurist consultants) see lots of new retail trends set to accelerate online sales even faster over the next two years.

Livestream Shopping Takes Off

Recall the glory days of late-night infomercials? Well livestream shopping marks their high-tech return! Industry consultants foresee social media and live video commerce fully converging by 2025. Streaming hosts will showcase products, share tips and incentives, interacting with audiences. Viewers can order featured items in real-time with integrated checkout capabilities. The phenomenon promises to merge entertainment with instant gratification.

Subscriptions Expand Beyond Retailers

While subscription models have already gained adoption for curated retail goods, consultants believe the next big wave will come from consumers signing up for subscriptions directly from brands. Trends experts envision Nike or Allbirds someday offering special shoe color palette drops exclusively to members each month. Futurist keynote speaks posit that it promises to build lasting engagement between customers and brands while providing helpful analytics on buyer preferences.

Virtual Try-Ons Go Mainstream

Virtual try-on technology got its start transforming cosmetics ecommerce, allowing shoppers to see products applied. Over the next two years, experts predict expanded applications across apparel, accessories, eyewear and furniture. Advanced 3D renderings will let online shoppers visualize products to scale in their actual living spaces. The tech aims to replicate testing goods in real life, promising to reduce returns from inaccurate expectations while making shopping even more frictionless.

Blending Physical and Digital Worlds

Industry leaders also foresee retailers blending physical and digital retail across both branded stores and digital platforms. Think: dynamically changing product displays, touchscreen browsing, QR codes linking to additional info, virtual concierges via two-way mirrors and screens, plus in-store pickup of online orders. Consultants even cite potential for augmented reality experiences allowing customers to hold virtual items. Bridging brick-and-mortar showrooms with immersive online engagement promises to elevation experiential shopping.

Sustainability Becomes More Prominent

And of course futurist keynote speakers and consultants widely agree ecommerce brands touting their sustainability efforts will likely outperform competitors up to 2025. Consumers care deeply about environmental and social impact. Retailers focused on climate neutrality, responsible sourcing, ethical labor practices and durability promise to earn buyer trust and loyalty. Bank on green commitments to feature prominently in ecommerce messaging – from product pages to packaging – differentiating retailers who walk the walk.