16 Sep THE FUTURE OF CONFERENCES, MEETINGS & CONVENTIONS: EVENT MARKETING KEYNOTE SPEAKER CONSULTS
The industry’s top event marketing keynote speakers and conference, convention and meeting planner futurist consultants often talk about:
- The importance of experiences – Pros emphasize how experiences are critical for engaging customers in a memorable way. Presenters explain how experiences create emotions that foster stronger connections from event marketing keynote speakers’ viewpoint.
- Experiential marketing trends – Thought leaders will analyze new kinds of experiential marketing campaigns, latest technologies, and innovations that are shaping the future of events. This provides tactical advice.
- Immersive event strategies – Insights on using interactive environments, VR/AR, multi-sensory elements, gaming, etc. to craft immersive attendee experiences that are impactful.
- Data/metrics in events – Guidance from event marketing keynote speakers on utilizing data before, during and after events to provide personalization, optimize logistics, demonstrate ROI, etc. Advisors provide measurement best practices.
- Digital/hybrid events – With virtual and hybrid events now commonplace, speakers share strategies on formatting, engagement tactics, digital integration, and creating seamless omnichannel experiences.
- Purpose-driven events – How event marketing keynote speakers say to develop events that connect authentically with customers through social causes, community-building, inclusivity, sustainability, and corporate values.
- Future event marketing landscape – Keynotes often conclude with a look at how event marketing is evolving, from new technologies to changes in audience interests and expectations.
Collectively, the best event marketing keynote speakers provide attendees with research-backed advice, actionable strategies, and inspiration that they can apply to their own event programs and campaigns. The talks aim to be equal parts thought leadership and tactical training.