14 Aug FIND A CUSTOMER EXPERIENCE EXPERT WITNESS FOR TRIAL TESTIFYING
Lawyers find a customer experience expert witness when a legal case involves issues of client satisfaction, service quality, or user experience. Testifying consulting CX thought leaders help courts understand what a reasonable client should expect. You’d basically find a customer experience expert witness to explain whether a business met or failed those expectations. But how do you pick the right partner for your case? We offer a step-by-step guide.
1. Define the Area of Expertise Needed
The world of CX spans a wide range of industries—retail, healthcare, hospitality, technology, financial services, and more. Determine whether you need to find a customer experience expert witness who specializes in physical service environments, digital platforms, consumer behavior, complaint resolution, or CX strategy. The more specific your needs, the better your match will be.
2. Search Expert Witness Databases
Online find a customer experience expert witness directories like SEAK, JurisPro, and ExpertPages allow attorneys to search for witnesses by area of specialization. The search locators include credentials, case experience, and contact information. To find a customer experience expert witness, filter by related terms like CX, strategy, customer service, etc. and you’ll locate potential candidates.
3. Consult Professional Associations
Organizations like the Customer Experience Professionals Association (CXPA) and American Marketing Association (AMA) can be valuable find a customer experience expert witness resources. Loads of experienced CX consultants are members and may have served as SMEs in past litigation.
4. Ask Legal and Industry Colleagues
Word of mouth is powerful. Ask other attorneys, consultants, or industry professionals if they’ve worked with a qualified CX expert witness. A referral from a trusted peer leads to the most reliable professionals.
5. Evaluate Qualifications and Testimony Experience
Review find a customer experience expert witness candidates’ credentials carefully. Look for relevant degrees, certifications (like CCXP), and a background in customer experience roles. Prior courtroom experience is a plus — especially if they’ve written expert reports or testified in deposition or trial.
6. Interview the Finalists
Ensure your find a customer experience expert witness expert can communicate clearly, think critically, and withstand cross-examination. The best CX pros not only understand customer behavior but can explain it in ways that resonate with judges and juries.
With the right process, you can find a customer experience expert witness who will add credibility and clarity to your case.
