25 Jan RETHINKING MARKETING & ADVERTISING: THE BEST FUTURE OF BRANDING SPEAKERS ON TOMORROW’S TECHNOLOGY TODAY
Forget traditional marketing and advertising, posit future of branding speakers… A world of innovation is now unfolding in the space, thanks to AI, automation and mobile, social or online technology trends. What say we take a closer look at trending areas of interest?
Embracing Brand Activism and Social Causes
Brands will need to reflect a clearly defined sociocultural purpose rooted in actionable values-driven activism to earn consumer trust according to the best future of branding speakers. Companies face growing demands to champion issues from sustainability to diversity/inclusion – yet remaining vigilant about credibility. Authenticity requires initiatives extending internally as well.
Rise of Advanced Brand Tracking and Attribution
With today’s fragmenting media landscape, future trends experts and futurist consultants explain the mounting difficulties of measuring true sales impact across omnichannel touchpoints. However, speakers may forecast innovative attribution models leveraging machine learning and robust data sets to quantify elasticities and optimize future channel mix – from old to emerging media.
Humanizing Brand Narratives via Storytelling
Top future of branding speakers hit on how smart branding moves away from overt salesy pitches relying on unique, emotionally resonant story arcs and behind-the-scenes transparency to foster consumer relationships, engagement and advocacy. User-generated content elements also add authenticity.
Mainstream Adoption of Direct-to-Consumer Models
To own customer experiences, leading future of branding speakers chat about the ongoing mass migration of brands bypassing third-party retailers to sell directly via streamlined ecommerce stores and apps integrating slick UX design, smart curation, flexible fulfillment, subscriptions, interactive communities and exclusive offers.
Explosion of Virtual and Hybrid Experiential Events
On top of all that we’ve discussed, multimedia virtual reality metaverse events blending interactive streaming shows, avatar meet-and-greets with creators, immersive 3D brand worlds, exclusive digital collectible drops and hybrid participatory components synchronized across physical venues will provide distinct branding opportunities per the best future of branding speakers.