25 Jan ASK A FUTURE OF MARKETING SPEAKER: WHAT’S NEXT FOR ADVERTISING, BRANDING AND AG AGENCY PROVIDERS?
As AI and other emerging technologies transform how consumers discover and engage with brands, future of marketing speakers suggest that the practice is racing into unfamiliar territory. At the recent FutureVision marketing conference, industry leaders across sectors convened to exchange ideas on navigating this new landscape. Future of marketing speakers shared several compelling perspectives and revealed leading trends to expect in the years ahead.
The opening panel of future trends experts and finance consultants examined the power and ethics of leveraging data to enhance personalization and loyalty. As a future of marketing speaker who’s Xerox CMO stated: “Between first-party CRM analytics, external market data signals and testing through agile campaigns, the precision with which brands can deliver relevant messaging has exploded. However, we must be judicious stewards of that consumer trust through transparent opt-in policies and battlefield testing AI tools to ensure recommendations align with a brand’s personality.”
A subsequent future of marketing speaker discussed crowdsourcing innovation and product development through tokenized ‘mini ICOs’ that allow consumers to invest early in new offerings. The futurist consultant explained how such approaches build passionate brand advocates who feel they share in the ownership of a company’s vision. Spreading investment access also gathers more diverse perspectives to identify unmet customer needs.
No future of marketing speaker lineup would be complete without examining metaverse implications, however. On that front, a presenter from Engine Media brought the audience to the edge of their seats detailing how hybrid physical/virtual experiences blending gaming technology, VR and real-time mocap production will enable the next generation of experiential storytelling for brands ready to dive fully into Web 3.0.
While plenty of unknowns exist ahead, the insights from these forward-looking future of marketing speakers reinforce that by embracing data responsibly, collaborating openly with customers, and exploring new frontiers like the metaverse, marketers can remain the chief growth drivers for brands well into the 21st century.