Generation Z, commonly referred to as Gen Z, is the demographic cohort born between the mid-1990s and mid-2010s. This cohort is known for being digital natives, having grown up in a world that is heavily reliant on technology. As such, their habits and trends are largely influenced by online services, social networks, and technology in general. So what say we take a closer look at what characteristics, habits, and trends are common to this population?

By way of illustration, you might have noticed that Gen Z is often cited for its reliance on social media. According to a report by Pew Research Center, 71% of Gen Zers use Instagram, 65% use Snapchat, and 59% use YouTube. These platforms serve as a way for members of this population to connect with their peers, share their experiences, and consume content. They also serve as a vehicle for businesses to connect with this demographic, as Gen Zers are known for being heavily influenced by social media marketing.

Beyond this, Gen Zers are also renowned (and rightly so) for their interest in sustainability and ethical consumerism. This generation is more likely to support brands that prioritize social and environmental responsibility. They are also more likely to seek out green products and services, such as reusable water bottles and eco-friendly fashion. Such a philosophical bent is not only driven by Gen Z’s concern for the environment, but also their desire to align themselves with brands and causes that reflect their values.

Members of this cohort BTW also put increased focus on mental health and self-care. To they’re credit, these folks are way more open about their struggles with mental health and are more likely to seek out resources and support for their well-being. They are also generally more predisposed to prioritize self-care practices such as meditation, journaling, and exercise. It’s a preference that’s reflective of a larger societal trend towards putting work-life balance first.

Gen Zers are also known for their preference for experiences over material possessions. In other words, they put a growing premium (some would say rightly) on travel, concerts, and festivals over material possessions such as cars and luxury items. Credit social networks somewhat, as Gen Zers seek to share their experiences with their followers.

In terms of work and career, Gen Zers are more likely to prioritize work-life balance and flexibility as well. This generation values autonomy and generally tends to seek out opportunities that allow them to work remotely or have flexible schedules. Wisely, members of the cohort also tend to seek out sense of purpose and meaning in their work, rather than just financial gain.

And (happily!) let’s not forget the huge priority that they’ve made of topics like diversity and inclusivity. Gen Zers are likelier to support causes such as Black Lives Matter and LGBTQ+ rights, and they generally prefer to seek out diverse representation in media and entertainment. Sagely, they often do everything they can to help make the world fairer for all, and put a stop to systemic inequality and discrimination.