What do generations consultants (especially Gen Y, Z, and Alpha consulting trends experts) do? Overall, these folks are professionals who specialize in helping businesses, associations and non-profits organizations understand and adapt to the differences between different generational cohorts in the workforce. In a broad sense, whether they’re keynote speakers, corporate trainers, market researchers, or strategic consulting pros, they provide insights into the different values, attitudes, and behaviors of different generations, and help clients develop strategies to better engage, education, empower, communicate with, and retain employees across different age groups among other tasks.

Below, let’s take a quick spin some of the sample types of roles and responsibilities of generations consultants:

Conduct Research and Analysis

These experts often conduct extensive research and analysis to gain insights into the different values, attitudes, and behaviors of different generations such as Millennials, Gen Xers and Baby Boomers. This may involve analyzing data from surveys, focus groups, and other sources, as well as conducting interviews with employees and other stakeholders. Through this research (among other vehicles), consulting experts develop a deep understanding of the different generational groups and the challenges and opportunities that each presents.

Provide Strategic Guidance

Based on their research, expertise, and analysis, Gen Y/Z/Alpha consultants also may provide strategic consulting and input to businesses and associations on how to better engage and retain employees across different generations. This may involve developing training programs, creating policies and procedures that are tailored to different generations, and developing strategies for recruiting and retaining employees of different ages.

Offer Training and Education

And PS – as you might be aware, we often tend to provide training and education to employees and managers on how to work effectively with colleagues from different generations. Sample initiatives could include keynote speaking, workshops, seminars, and other forms of training that provide employees with the knowledge and skills they need to work effectively in a multigenerational workplace. Such endeavors can help to reduce misunderstandings and conflicts, and create a more harmonious and productive work environment.

Identify Opportunities for Collaboration

Generational consultants can also help clients identify opportunities for collaboration and innovation across different generations. By bringing together employees from different age groups, for example, they help to create a more diverse and inclusive workplace that values the perspectives and ideas of all employees. This might lead to new products and services, improved customer service, and other benefits for the organization.

Help Develop Succession Plans

And then, of course, another area we might plug in is with helping to develop succession plans that take into account the different needs and preferences of different generations. Picture developing training and development programs for younger employees to help prepare them for leadership roles, as well as creating opportunities for older employees to mentor and train younger colleagues. By planning for the future in a strategic and inclusive way, organizations can ensure that they have a strong pipeline of talent that can lead them into the future.