15 Nov BOOKING GUEST SPEAKERS FOR CORPORATE EVENTS: A KEYNOTE SPEAKER’S GUIDE FOR MEETING PLANNERS
Who says booking guest speakers for corporate events has to be difficult? Mind you: When planning large conferences, sales meetings, and corporate celebrations, securing a dynamic marquee presenter is critical to success. After all, if you think about it, the best guest speakers for corporate events don’t just captivate audiences from the podium. Leaders here provide value through a range of critical tasks.
Of course, delivering motivational and thought-provoking presentations is guest speakers for corporate events’ main role. But effective presenters work closely with event organizers on crafting custom speeches that achieve the client’s specific goals, whether boosting sales, inspiring teamwork, or sharing leadership lessons. Pros also research the company and industry to tailor content to this audience.
Top guest speakers for corporate events further facilitate immersive workshops and breakout sessions to provide hands-on learning experiences beyond the big speech. The level of audience engagement amplifies impact. Some even conduct pre-event consultation and strategy calls to shape their message and perspective.
But the work doesn’t end when the speech does. Drawing on personal experience and expertise, the best guest speakers for corporate events make themselves available afterwards for 1-on-1 coaching, mentoring and advice with attendees. You’ll often see them mix and mingle at networking receptions and meals. Such access increases speaker rapport and allows for meaningful conversations.
Thought leadership often continues long after the event itself. Renowned guest speakers for corporate events create recap videos and blog posts to recap key lessons. Pros actively promote this content to extend reach beyond just the live audience. Some parlay speeches into books, podcasts, and other intellectual property that builds the client relationship.
But beyond all that, great guest speakers for corporate events also often evaluate outcomes and impact. A large number will send surveys to collect audience feedback and measurable results related to learning, motivation, performance metrics, NPS, and ROI – insights to help improve future events.
Elite corporate speakers basically wear many hats before, during and after their presentations – consultant, workshop leader, schmoozer, mentor, content creator, promoter, and program evaluator. In each role, as guest speakers for corporate events, presenters heighten engagement and provide lasting value that makes every event investment pay dividends.