10 Apr HILL+KNOWLTON STRATEGIES EXPERT WITNESS TESTIMONY AND CONSULTING SERVICES FOR ATTORNEYS
Hill+Knowlton Strategies expert witness consulting pros and testifying leaders follow the international public relations and communications firm that’s noted for its expertise in crisis communications, media relations, public affairs, and brand management. With a strong understanding of strategic communication and reputation management, Hill+Knowlton Strategies expert witnesses provide valuable insights and testimony in various legal cases. Work is especially critical in issues related to advertising ethics, intellectual property, consumer behavior, and corporate reputation.
- False Advertising and Misleading Claims
The concern of false advertising is a critical issue when companies make exaggerated or unsubstantiated claims about products or services. Hill+Knowlton Strategies expert witnesses help assess whether advertisements comply with industry standards, like those set by the Federal Trade Commission (FTC), ensuring that claims are truthful and not misleading.
Products Covered:
- TV commercials
- Print advertisements
- Digital display ads
- Social media campaigns
- Influencer marketing posts
- Intellectual Property (IP) Disputes
And then intellectual property disputes arise when brands use copyrighted or trademarked materials without authorization. A Hill+Knowlton Strategies expert witness provides testimony in cases of trademark, copyright, or patent infringement, helping determine whether advertising, branding, or creative assets violate IP laws.
Products Covered:
- Brand logos and identities
- Slogans and taglines
- Digital content (images, videos)
- Website design and mobile apps
- Product packaging and labeling
- Consumer Privacy and Data Protection
With the increasing reliance on digital marketing and data collection, consumer privacy and data protection are critical legal issues. Thus top Hill+Knowlton Strategies expert witnesses help evaluate whether companies comply with privacy laws such as GDPR, CCPA, and other regulations governing how consumer data is collected, stored, and used in marketing campaigns.
Products Covered:
- Mobile apps
- Email marketing platforms
- Consumer data management systems
- Website tracking tools
- Loyalty and rewards programs
- Breach of Contract in Marketing and Advertising Agreements
In the advertising industry, disputes pop up from breaches of contract related to media buying, creative services, or influencer partnerships. A leading Hill+Knowlton Strategies expert witness provides input into whether contractual obligations have been met and can offer testimony on deliverables, timelines, and performance metrics outlined in the agreements.
Products Covered:
- Media buying contracts
- Creative service agreements
- Influencer marketing contracts
- Sponsorship and endorsement deals
- Event promotion contracts
- Brand Valuation and Market Research
Brand valuation plays a significant role in legal cases involving mergers, acquisitions, or damage assessments. Law firms hire a Hill+Knowlton Strategies expert witness to provide analysis based on consumer sentiment, market research, and advertising effectiveness to assess the financial worth and market position of a brand.
Products Covered:
- Brand audit reports
- Consumer sentiment analysis
- Market research surveys
- Advertising effectiveness studies
- Competitive analysis reports
Hill+Knowlton expert witnesses offer opinions on the dynamic world of public relations, branding, and marketing. Given an understanding of advertising law, intellectual property, consumer protection, and market research, SMEs provide essential guidance dealing with false advertising, privacy violations, IP disputes, or brand valuation. Pros ensure that legal decisions are informed by expert knowledge and industry-specific data.
