HIRING A SPEAKER FOR AN EVENT: BOOKING KEYNOTE SPEAKERS – A GUIDE

Hiring a speaker for an event can take your program to the next level, whether you’re planning a corporate meeting, conference, convention fundraiser, or seminar. We offer 10 steps to help you find and book the ideal keynote.

1. Define Your Event Goals
Start by identifying the purpose of your program as part of hiring a speaker for an event. Are you aiming to inspire, educate, entertain, or motivate? Your goals will help determine the right type of keynote presenter.

2. Know Your Audience
Understand the demographics, interests, and expectations of your audience. A hiring a speaker for an event pick’s style, message, and background should align with what your attendees will find valuable.

3. Set a Budget
Speaker fees can vary widely—from a few thousand to over $100,000. Know your financial limits and account for travel, accommodations, and any extras like meet-and-greets or breakout sessions.

4. Create a Shortlist
Research hiring a speaker for an event using keynote speakers booking firms and bureaus, referrals, or online platforms. Watch video clips, read bios, and check past client reviews to assess fit and effectiveness.

5. Reach Out Early
Popular speakers book up fast—often months in advance. Contact your top choices as early as possible to check availability and discuss pricing.

6. Provide Key Details
When reaching out and hiring a speaker for an event, include important information such as event date, location (or virtual platform), audience size, theme, and expected outcomes.

7. Review and Negotiate the Contract
Once a speaker is selected, finalize a written agreement outlining the fee, travel arrangements, deadlines, presentation expectations, and cancellation policy.

8. Coordinate Logistics
Ensure that AV needs, room setup, transportation, and accommodations are arranged well in advance. Provide a clear schedule for the event day.

9. Share Audience Insights
As part of hiring a speaker for an event, help your keynote tailor their message by giving background on your organization, audience demographics, and event goals.

10. Promote the Speaker
Leverage your speaker’s name and image in your event marketing to boost interest and attendance. After the event, share clips or quotes to extend the impact.

In following the above steps, you’ll streamline the process of hiring a speaker for an event and help ensure a successful, engaging program.