20 Nov WHAT YOU SHOULD KNOW ABOUT HIRING A KEYNOTE SPEAKER: PRO SPEAKING BOOKINGS EXPLAINED
Hiring keynote speakers is critical, as the right pick can make or break your event. A great presenters gets the audience excited and engaged, providing immense value. Here’s what experts recommend when looking to book top pros and hiring keynote speakers as program talent:
First, define your goals and ideal speaker profile. Do you want an entertainer to get the crowd laughing? A motivational speaker to inspire action? An industry celebrity to attract publicity? As part of hiring keynote speakers, know the speaker attributes and topics that would be most impactful.
Next, cast a wide net when researching speakers. Check industry association directories, news articles for up-and-coming voices, and awards pages to find respected experts. Personal referrals from colleagues are invaluable too as you go about hiring keynote speakers. And don’t just focus on big names – some of the best speakers may fly under the radar.
As you research, compile a wishlist of potential speakers. Gauge their expertise by reading bios, watching videos, and reviewing past speaking engagements. When hiring keynote speakers, ensure their experience aligns with your event theme and audience. Also assess their speaking style and on-stage presence. The best keynotes combine wisdom and entertainment.
Once you’ve narrowed down options, check speaker fees to ensure they fit your budget. Top keynoters can command $30,000 or more. But lesser-known speakers can provide equal value at a fraction of the cost. Consider travel costs too during the hiring keynote speakers process – expenses can add up.
Next, reach out to potential speakers or their booking agents. Briefly explain your event goals and why you think they’d make an ideal keynote. Be prepared to share your budget parameters. If a speaker declines, don’t take it personally. The busiest speakers book events years in advance.
When a presenters agrees, as part of the hiring keynote speakers, draw up a contract detailing the date, location, audience size, AV needs, compensation, travel arrangements, and other expectations. Make sure intellectual property rights are clear.
Stay in close contact as the event approaches. Provide speakers information on the audience and program so they can customize their presentation. Promote the speaker announcement to generate buzz.
By carefully selecting and booking a relevant thought leader that is aligned to your goals and audience as you set about hiring keynote speakers, you can kick your event off on the right foot. The effort to find the perfect speaker pays dividends in driving engagement, buzz and long-term impact.