06 May HOW TO HIRE A GUEST SPEAKER – A GUIDE FOR MEETING PLANNERS
It’s a common query: How to hire a guest speaker for your next gathering? Booking a brand name presenter can prove a top draw for your meeting, after all. Of course, it’s not necessarily obvious even to experienced event planners how to hire a guest speaker that fits the bill. Hopefully, you’ll find that the following hints, tips, and expert advice help.
- Lay Out Your Goals: Clearly identify the purpose and desired outcomes of having a featured presenter. It will help you determine the ideal qualifications and expertise needed.
- Crunch the Numbers: Guest speakers can range from free to thousands of dollars. Establish a realistic budget based on your event’s resources and the level of expertise required.
- Run a Background Check: As part of learning how to hire a guest speaker, explore potential speakers by tapping into your network, checking speaker bureaus, and searching online for subject matter experts with a strong reputation.
- Get to Know Presenters: Before extending an invitation, thoroughly vet the speaker’s qualifications, background, and references to ensure they align with your event’s values and objectives.
- Understand Their Requirements: Inquire about the speaker’s needs while determining how to hire a guest speaker, such as audio-visual equipment, travel arrangements, or specific room setups, to ensure you can accommodate them properly.
- Negotiate Terms: If the speaker accepts your invitation, negotiate the terms of their appearance, including fees, travel expenses, and any contractual obligations.
- Promote Effectively: After everything is confirmed and you’ve determined how to hire a guest speaker, promote the thought leader’s appearance via print, radio, TV, social media, blog posts or other solutions to generate interest and ensure a good turnout.
- Prepare for the Event: A few days before the event, ensure all logistics are in place, including transportation, audio-visual setup, and any materials or background information the speaker may need.
- Provide a Warm Welcome: On the day of the event, make sure the speaker feels welcomed and comfortable. Assign a dedicated staff member to assist them with any last-minute needs.
- Reconnect and Express Gratitude: After the event, follow up with the speaker to express your gratitude and gather feedback on their experience. It not only shows appreciation but also helps strengthen the relationship for potential future collaborations.
For those wondering how to hire a guest speaker, keep in mind that when you follow the above steps, event planners can streamline the process of booking a presenter and ensure a successful and impactful experience for attendees. Remember, a well-chosen and well-prepared speaker can significantly enhance the value and overall experience of your event.