10 Apr KETCHUM EXPERT WITNESS TESTIMONY: TRIAL TESTIFYING SERVICES
Ketchum expert witness testimony advisors track the globally recognized public relations and communications agency, known for its strategic expertise in media relations, crisis communications, brand management, and digital marketing. As an industry leader, you’d see a top Ketchum expert witness offer opinions in various legal cases involving marketing, advertising, and public relations. Consultants tackle issues related to advertising ethics, intellectual property disputes, consumer behavior, and more.
- False Advertising and Misleading Claims
False advertising and misleading claims are a major concern in legal cases, particularly when consumers are misled by unsubstantiated claims in advertising campaigns. Ketchum expert witnesses provide critical analysis of whether advertisements comply with industry regulations such as the Federal Trade Commission (FTC) guidelines, helping determine whether claims in TV, print, or digital media are truthful and substantiated.
Products Covered:
- Television commercials
- Print advertisements
- Digital ads (display banners, pop-ups)
- Social media campaigns
- Influencer marketing posts
- Intellectual Property (IP) Disputes
Also note that intellectual property disputes are common when brands use copyrighted or trademarked material without proper authorization. Ketchum expert witnesses help assess whether marketing or advertising materials infringe on IP rights. Reviewers provide expertise in evaluating the use of logos, slogans, creative assets, and other protected content.
Products Covered:
- Brand logos and identities
- Slogans and taglines
- Digital ads (images, videos)
- Website design and mobile apps
- Product packaging and labeling
- Consumer Privacy and Data Protection
As digital marketing practices evolve, consumer privacy and data protection have become critical areas of legal concern. And so a Ketchum expert witness assists in determining whether companies comply with privacy laws such as GDPR, CCPA, and other data protection regulations, particularly regarding how consumer data is collected, stored, and used in marketing campaigns.
Products Covered:
- Mobile apps
- Email marketing systems
- Consumer databases
- Website tracking tools
- Loyalty programs
- Breach of Contract in Marketing and Advertising Agreements
Marketing agreements often involve detailed contracts with specific deliverables, deadlines, and expectations. Ketchum expert witnesses provide testimony on whether obligations were met in cases involving breaches of contract, particularly in media buying, content creation, and influencer partnerships.
Products Covered:
- Media buying contracts
- Creative service agreements
- Influencer marketing contracts
- Sponsorship and endorsement deals
- Event promotion contracts
- Brand Valuation and Market Research
Brand valuation is a top issue in legal cases related to mergers, acquisitions, or brand damage. You’d see a noted Ketchum expert witness offer insights into a brand’s financial value by assessing consumer sentiment, advertising effectiveness, and market research. This is crucial when determining the strength of a brand and its market position.
Products Covered:
- Brand audit reports
- Consumer sentiment analysis
- Market research studies
- Advertising effectiveness reports
- Competitive analysis
Ketchum expert witnesses address public relations, advertising, and marketing law. With understanding of creative strategies, media relations, and legal compliance, SMEs help guide legal teams through disputes related to false advertising, intellectual property, privacy violations, and brand valuation. Whether dealing with advertising ethics or assessing brand worth, consulting pros offer support to ensure that legal outcomes are informed by industry-specific knowledge.
