21 Nov BOOKING THE BEST KEYNOTE SPEAKERS FOR CORPORATE EVENTS
Pro tip: When booking the best keynote speakers for corporate events, it’s important to remember that selecting the right presenter is critical for setting the tone and igniting engagement at business gatherings. While big name celebrities draw crowds, an inspiring thought leader with substantive messaging can truly motivate employees. Here’s how to find perfect-fit experts as you go about researching keynote speakers for corporate events to hire and elevate your program.
Get Clear on Goals – Begin by defining what you want attendees to learn, feel, discuss or do differently after hearing the keynote. Is the aim to inspire innovation, spur team unity, celebrate achievements or communicate strategy? With a clear goal, you can better identify keynote speakers for corporate events providing relevant value. Resist simply chasing big names.
Research Industry Thought Leaders – Look to build events around respected voices within your field who consistently deliver content-rich talks at major conferences. These could be standout authors, former top executives or analysts with their fingers on the pulse of industry trends. Their timely insights and vision can stimulate thinking.
Consider Customer Experience Experts – For a customer-centric culture, ensure your list of keynote speakers for corporate events includes well-regarded experts in CX, digital disruption, consumer trends and marketing. Pros’ outside lens on evolving customer expectations, journey mapping and omnichannel engagement can motivate customer-focused action.
Check Referrals – Confer with like-minded companies about impactful presenters. Get referrals on keynote speakers for corporate events from speaker agencies and bureaus, but also ask to view video clips. The right fit showcases speakers who make substantive points in engaging ways aligned to your audience interests.
Assess Communication Style –
Make sure shortlisted keynote prospects connect well with corporate viewers based on speech samples. Look beyond credentials to how effectively their style drives home relevant messages for your organization. Ensure it aligns with event tone and employee demographic.
Define Budget Parameters – Be clear upfront on the fee parameters for marquee talent to anchor your event as you search for keynote speakers for corporate events. Top business presenters can average $50K-$100K while rising stars run $15-$25K. However, booking 6-9 months out and bundling multiple events together can often help in negotiations.
Consider Panel Options – Panels with multiple speakers around signature issues can provide big value economically by splitting costs across experts. Just ensure a clear moderator guides dialogue to deliver useful takeaways. Multi-speaker panels also allow covering more perspectives.
Set Expectations – Once your pick of keynote speakers for corporate events is set, provide briefing documents on strategic goals for event, employee composition, desired areas to stress in remarks to maximize impact. Make expectations, audience specifics and deliverables clear upfront to the speaker team during preparation.