11 Oct LIVE SHOPPING EXPERT WITNESSES: TRIAL TESTIFYING BY TOP TESTIMONY CONSULTANTS
Top live shopping expert witnesses observe that as it becomes a major force in e-commerce, legal disputes involving this dynamic format are increasing. From influencer agreements to platform compliance, a wide range of issues may arise requiring specialized knowledge to resolve. This is where the best live shopping expert witnesses come in. But not all SMEs are the same. Given the concerns at hand, different types of advisors may be needed.
- Influencer Marketing Experts
Leading live shopping expert witnesses specialize in the role of influencers in events. Folks understand how influencers are contracted, how they promote products during live streams, and the metrics used to measure performance (such as engagement rates, conversions, and ROI). Leaders work on disputes involving brand deals, performance expectations, or allegations of misrepresentation during live promotions.
- E-Commerce and Retail Strategy Experts
Noted live shopping expert witnesses here focus on the broader strategy behind live shopping. They can assess whether a company’s live selling practices align with industry standards, whether pricing was appropriate, and how customer experience was managed during the stream. In cases involving unfair competition or breach of contract, KOLs are helpful.
- Digital Advertising and Compliance Experts
Myriad disputes involve claims of false advertising or failure to disclose paid partnerships. Compliance live shopping expert witnesses are familiar with regulations from bodies like the FTC and can analyze whether livestreams followed advertising rules, including proper use of disclaimers, accurate claims, and ethical sales tactics.
- Platform Policy Experts
Each live shopping platform—such as TikTok Shop, Amazon Live, or Instagram—has its own terms of service and community guidelines. Platform live shopping expert witnesses are familiar with these rules and can provide insight when a seller is suspended or penalized, helping courts determine whether policies were violated.
- Intellectual Property Experts
In cases involving copyright or trademark infringement during live streams, IP experts examine how content was used and whether it violated intellectual property laws.
All different sorts of live shopping expert witnesses help courts and legal teams understand the rapidly evolving online and eCommerce space.
