27 Jan MARKETING STRATEGISTS ARE REINVENTING THE FUTURE OF ADVERTISING, PUBLIC RELATIONS AND SALES
The best marketing strategists offer a diverse range of strategic services to help organizations effectively promote products, engage customers, gain market share, and accelerate growth. While specific offerings differ between experts, most top marketing strategists provide combinations of the following core services:
Competitive Intelligence – Consultants perform in-depth analysis of competitor offerings, positioning, messaging, channels and tactical executions to identify opportunities, strengths/weaknesses and inform strategic planning. Knowledge drives strategy.
Brand Strategy – From brand positioning to messaging frameworks, logo design to campaign concepting, marketing strategists help construct and evolve brands through strategy and execution. Services focus on authentic brand building.
Performance Analytics – Leveraging data and metrics, thought leaders provide optimization recommendations based on analysis of digital campaigns, assets, sales funnels, adoption patterns and more. Precision and optimization are imperative.
Campaign Strategy – Marketing strategists help architect integrated, impactful campaigns across paid, owned, earned and shared channels. Experts guide campaign narrative, content formats, sequence, resource allocation and technology integration for maximum reach and conversion.
Buyer Persona Development – By researching target customer segments, surveying, interviewing and mapping user journeys, advisors build detailed buyer personas to precisely inform positioning and outreach. Deep understanding of diverse audiences is foundational.
Technology Ecosystem Design – To maximize adoption and enablement, consultants help design and integrate scalable martech stacks, analytics dashboards, mobile apps, digital platforms and smart ecosystems tailored to strategy. Pros provide martech fluency.
In today’s exponentially changing marketplace, leading marketing strategists artfully blend left-brain and right-brain strengths – leveraging data and creative intuition in tandem. The most effective consulting leaders stay rooted in customer-centricity while continually expanding digital fluency and analytical abilities to help brands continually evolve. With sound strategy powering execution, success follows.