MOBILE, SOCIAL, ONLINE – TOP MARKETING STRATEGY SPEAKERS ON NEW TECHNOLOGY TRENDS

When hiring marketing strategy keynote speakers for events in 2024 and 2025, anticipate them focusing presentations on emerging trends like the metaverse, evolving influencer marketing, predictive analytics, and more experiential events. Forward looking presenters realize organizations must prepare for these rising tactical and strategic evolutions today to engage consumers in the coming years.

For example, marketing strategy keynote speakers almost certainly will delve deeply into the contours of the metaverse. Major brands like Nike now sell virtual sneakers for avatars while concerts and events in spaces like Roblox, Decentraland and VR Chat attract millions. Top thought leaders will detail tactics from virtual goods commerce to branded gaming experiences that firms should evaluate entering to engage next-gen consumers. Count on analysis of which brands can authentically thrive in these interactive, immersive worlds.

Also with influencer marketing poised to grow into a $20 billion industry by 2025, marketing strategy keynote speakers will dissect shifts in best practices. As social platforms evolve from reality TV aesthetics to more polished long-form content, speakers will address redirecting influencer deals towards nano and micro influencers. They also may showcase AI innovations that identify cost-efficient influencers that drive real ROI.

Forward-thinking marketing strategy keynote speakers certainly will not overlook the explosion in spending on predictive marketing analytics either. By 2025, these analytical tools will represent a global industry approaching $30 billion. Experts will further highlight successes harnessing machine learning data to boost personalization and retention while respecting consumer data privacy preferences, an escalating concern.

That being said, it’s natural that audiences will hear how the most effective emerging customer experiences blend physical and digital in innovative hybrid ways. Hence marketing strategy keynote speakers will illustrate global examples of augmented reality enhanced encounters, connected environments powered by IoT sensors, as well as virtual components digitally enriching traditional events and locations. The goal will be crafting omnichannel customer journeys that feel magical, memorable and meaningful regardless of channel.

That said top pros always shine a spotlight on what leading organizations are investing in today to engage customers tomorrow. Bank on seeing presentations grounded in real-world case studies of brands pioneering experiences in the metaverse, leveraging analytics, maximizing influencers and pioneering blended reality environments.